Tamar Kelly has devoted her life to the practice of Iyengar Yoga and its teachings. After years teaching in New York and Poland she returned to her Australian roots and established Iyoga Project in 2017. She sought a simple, modern identity with clean lines and a link to Iyenga via the use of color. The solution, a versatile logotype, with an underline to represent yoga's most identifiable piece of equipment. Identity, branding, merchandise, social media promotions and business stationary.
Client: Tamar Kelly